MsEricaLam AdvisorAPHMMalaysia

MsEricaLam
Erica Lam, Chief Executive Officer of Sunway Medical Centre, Sunway City (SMC), Malaysia's largest private quaternary hospital. With over 15 years of leadership experience in the private healthcare sector. She has led a network of hospitals, driving business and operational performance, clinical governance, regional strategic growth while championing patient-centred care and service excellence. Beyond her executive responsibilities, Erica also actively contributes to the broader healthcare ecosystem in Malaysia - the Association of Private Hospitals of Malaysia (APHM) and the Malaysian Society for Quality in Health (MSQH), engaging with regulators and stakeholders on healthcare quality, accreditation, patient safety and public–private collaboration. As a healthcare leader, Erica is passionate about building resilient healthcare systems, nurturing high-performing teams, and leveraging innovation and collaboration to shape the future of healthcare.

Day 1 – Main Conference

Time Session
14:00
15:00
Can, and should, primary care be prioritised in care particularly for non-critical illnesses, as well as for more routine follow- up care especially in non-communicable chronic diseases?
MsEricaLam Moderator AdvisorAPHM
DrMohd IzmiBin Ahmad@Ibrahim Panelist CONSULTANT REHABILITATION PHYSICIANIntegra Healthcare Technology Sdn. Bhd.
MrKamal Aryf Baharuddin Panelist Chief Executive OfficerPMCare
MsManisha Keyal Panelist Chief Health OfficerPrudential Assurance Malaysia Berhad
Datuk Muhamad UmarSwift Panelist Group Chief Executive OfficerQualitas Medical Group Sdn. Bhd
Conference Halls 1 - 3, Level 3